Pantone picks ‘humanizing’ color as 2019 color of the year
© Instagram: Pantone

"Living Coral" is the 2019 color of the year, according to the Pantone Color Institute.

Pantone's vice president told The Associated Press ahead of Wednesday's announcement that the company was seeking "uplifting" colors to combat negativity spread in online communities.

“With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things,” Laurie Pressman said.


“We’re looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good. It’s not too heavy. We want to play. We want to be uplifted.”

The company, which is best known for its color matching system used by a variety of industries, selected the golden-orange color as part of its yearly analysis of trends in advertising and color choice.

Officially designated as Pantone 16-1546 in the company's matching system, according to the AP, the company said in a statement that living coral serves as an "animating" and "life-affirming" color choice for the year.

"Sociable and spirited, the engaging nature of living coral welcomes and encourages lighthearted activity," Pantone wrote in an Instagram post explaining the selection.

Pantone's 2018 color of the year was "ultraviolet," a dark purple, while "greenery" was the selection for 2017.