St. Louis newscaster apologizes for saying slur in Martin Luther King Jr.’s name on air

A newscaster in St. Louis apologized Thursday after inserting a racial slur into Martin Luther King Jr.’s name on air.

KTVI newscaster Kevin Steincross was on the station’s morning news show when he was speaking about an upcoming tribute that would honor “Martin Luther coon Jr.,” according to the St. Louis Post-Dispatch.


“I want to take a moment to apologize,” Steincross said on air hours after the racial slur was broadcasted. “We have heard from a viewer about a mistake I made in our 5 a.m. newscast. In our story about the tribute to Dr. King, I unfortunately mispronounced his name. Please know I have total respect for Dr. King, what he meant and what he continues to mean to our country. This was not intentional in any way, and I sincerely apologize.”

A representative from the news station told the Post-Dispatch that it was a mistake and Steincross would not be fired.

“The Fox2 management team spoke to Kevin following the mistake and we believe that it was truly inadvertent and does not reflect Kevin’s core beliefs,” a spokesperson told the Post-Dispatch in a statement. “Kevin is extremely upset by the mistake and regrets it deeply.”

The St. Louis County chapter of the NAACP posted on Twitter regarding the incident, saying only that it is “unacceptable and very disappointing.”

An incident earlier this month where a  meteorologist in New York said the exact same thing resulted in the man being fired. In both incidents, the people saying the racial slur were white men. Both apologized and said it was accidental.

Steincross has been with the news outlet for more than 20 years, according to his bio on the website.