'We messed up': Avon pulls marketing materials after criticism for 'shaming women'
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The beauty company Avon has pulled marketing material after actress Jameela Jamil criticized it for "shaming women."

Jamil, who stars in "The Good Place," on Saturday called out an advertisement that read, "dimples are cute on your face (not on your thighs)."

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Jamil, who last year launched her "I Weigh" campaign to promote body positivity, wrote in a tweet that "everyone has dimples on their thighs" and urged the beauty company to "stop shaming women."

"And yet EVERYONE has dimples on their thighs, I do, you do, and the CLOWNS at certainly do. Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things. To make us fear them and try to 'fix' them, is to literally set us up for failure," Jamil tweeted.

In response, Avon said the company intended the advertisement "to be light hearted and fun" while acknowledging that it "missed the mark."

"We’ve removed this messaging from all marketing materials," the company added in a tweet. "We support our community in loving their bodies and feeling confident in their own skin."

In another tweet Sunday, Avon apologized for the advertisement, saying that it "messed up" and that it was "working diligently to remove this messaging from our marketing materials."

"We hear you and we apologize. We messed up on our Smooth Moves Naked Proof messaging. We want to let you know that we are working diligently to remove this messaging from our marketing materials moving forward. We're on it. We love our community of women," the company tweeted.