Ralph Lauren features same-sex couple in family ad campaign for first time
Fashion brand Ralph Lauren unveiled a new ad campaign featuring its first same-sex couple.
The “Family is who you love” spring campaign features eight real families, not paid actors, Ad Age reported.
The same-sex couple, Helena Tejedor and Cecile Winckler, took to social media to share their portraits for the apparel company.
“I don’t really know how this happened but @cecilion and I are the first same sex couple to ever feature in a Ralph Lauren campaign in the history of RL,” Tejedor wrote on Instagram last week.
View this post on Instagram
I don’t really know how this happened but @cecilion and I are the first same sex couple to ever feature in a Ralph Lauren campaign in the history of RL ️❤️ Thank you @poloralphlauren and our one shot model agent @samuel_ellis my mum thinks i finally made it and that I wear long skirts and live in the hamptons now
The new campaign for the 52-year-old company also features an Asian family, a black family and a family that spans multiple generations, the outlet noted.
“We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before,” Jonathan Bottomley, chief marketing officer, said in a statement to AdAge. “We believe that family is one of the most positive forces and powerful unifiers for all of us today.”
He added that that the campaign is a “fresh expression of that idea.”
IKEA featured same-sex couples in ad campaigns more than 20 years ago but several brands have done so in recent years, including Gap, Tiffany & Co., Wells Fargo and Lucky Charms, according to AdAge.
David’s Bridal ran its first commercial with a same-sex couple in January.
Copyright 2023 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.