Burger King issued an apology this week after an ad released by its franchise in New Zealand depicted diners struggling to eat burgers with oversized chopsticks.

A short clip of the ad making the rounds on social media shows diners chowing down on the chain’s new “Vietnamese Sweet Chilli Tendercrisp Burger” with large chopsticks. The promotion also included the caption, “Take your taste buds all the way to Ho Chi Minh City.”

Many online have blasted the ad for being culturally insensitive and for perpetuating stereotypes. 


In a statement to CNN on Tuesday, a spokeswoman for the burger chain apologized for the ad and said the franchise in New Zealand was asked to remove it immediately.

"The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion," the spokeswoman said.

Maria Mo, a Korean woman from New Zealand, labeled the ad "Orientalism” in an interview with the publication.

"I couldn't believe such blatantly ignorant ads are still happening in 2019," she told CNN. "I could not believe that such a concept was approved for such a big, well-known company.”

"It's as though their thought process went, 'what's Asian? Chopsticks!' and just ran with it without giving a single thought to what kind of messages could be inferred by their customer base," Mo added.