Bud Light to mark Pride Month with beer in rainbow bottles

Bud Light

Bud Light is set to mark this year’s LGBT Pride Month by selling rainbow-colored aluminum beer bottles from May 27 until June 30. 

The prominent beer maker said in a news release that it will donate $1 from each rainbow case sold to GLAAD, an LGBTQ advocacy group it has partnered with for two decades.

{mosads}In addition to the rainbow-colored bottles, Bud Light is hosting an all-LGBT lineup of performers on its stage at the Governors Ball Music Festival in New York. 

The special-edition bottle will also appear at the three-day festival. 

“Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” Andy Goeler, vice president of marketing for Bud Light, said in statement. 

“The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond,” he added.

Zeke Stokes, GLAAD’s chief programs officer, said in the news release that Bud Light stood by the LGBT community “at a time when many brands did not, and their continued outspoken support sets the bar for other global brands.” 

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