Connecticut launches investigation into Juul's marketing tactics
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Connecticut Attorney General William Tong announced an investigation into health claims made by Juul Labs Tuesday, the latest state-level inquiry into the vaping giant's operations. 

Tong said Juul’s e-cigarette has never been approved "as a smoking cessation device,” and his office will be probing whether the company marketed itself as a tool to quit smoking to Connecticut residents. 


“Our investigation will seek to determine whether JUUL is making health claims without FDA approval in violation of the law," Tong said in a statement. "We will not prejudge the outcome of this investigation, but stand ready to act to protect public health should we uncover any violation of law."

The attorney general’s office will be looking into the marketing and sales plans for Juul’s Enterprise Markets Team, which was “tasked with forming new agreements with health plans, health providers, employers and the public sector,” according to the statement.

The investigation will also look into Juul’s promotional pricing to “certain consumer groups,” including how and why Juul selected those groups and how Juul’s e-cigarettes was marketed to “current smokers over the age of 21,” according to the civil investigative demand.

Juul will have until Sept. 3 to turn documents over to the state.

Juul Labs Spokesperson Ted Kwong told The Hill in a statement that the company’s e-cigarettes "are not intended to be used as cessation products, including for the cure or treatment of nicotine addiction, relapse prevention, or relief of nicotine withdrawal symptoms." He added that the company shares the attorney general's concerns about vaping among youth. 

"To be clear — the Juul system is a switching product designed to help adult smokers switch from combustible cigarettes to an alternative nicotine delivery and that is how we position it in our marketing and communications," Kwong said. 

The House Oversight and Reform Committee found that Juul “deployed a sophisticated program to enter schools and convey its messaging directly to teenage children,” according to a report released last week. The investigation found that Juul paid schools at least $10,000 for access to students during school hours, summer school and weekend programs after kids were caught vaping in school.

Last week, Massachusetts Attorney General Maura Healey (D) launched an investigation into the tactics Juul Labs used to market its products to kids.