Blog Briefing Room

Sandy Hook Promise releases dramatic new ad

Anti-gun violence nonprofit Sandy Hook Promise released a dramatic new ad on Wednesday that depicts students using school supplies during an active shooter situation.

"These new sneakers are just what I needed for the new year," a student says in the PSA, which debuted Wednesday on "Today," as he runs from a shooter.

"This jacket is a real must-have," adds another student as she attempts to use her jacket to cinch a gym door shut.

"My parents got me the skateboard I wanted; it's pretty cool," a third student says as he uses the skateboard to break a window and jump to safety.

The situation depicted in the video escalates, showing a girl hiding in a dark bathroom and sending a text message reading, "I love you mom."

"I finally got my own phone to stay in touch with my mom," she whispers through tears, as the sound of a door opening is audible in the background.

"It's back to school time, and you know what means. School shootings are preventable when you know the signs," a title card displayed at the end of the PSA reads.

The organization distributes a list of potential warning signs for potential school shootings, including obsession with firearms, threatening behavior and disproportionately aggressive responses to minor slights.