A clothing company based in Oregon is stoking controversy with its new advertisement erected on a billboard in Times Square that depicts President TrumpDonald John TrumpThe Hill's Morning Report - Sponsored by AdvaMed - House panel expected to approve impeachment articles Thursday Democrats worried by Jeremy Corbyn's UK rise amid anti-Semitism Warren, Buttigieg duke it out in sprint to 2020 MORE being tied up in front of the White House. 

Footage of the billboard for the clothing company Dhvani shows Trump in distress as a model, who is also a Marine Corps veteran, hogties him with a red, white and blue lasso amid a storm before the White House.


Avi Brown, the CEO behind the Portland-based brand, told The Washington Post that the American flag-themed rope used to hogtie the Trump impersonator in the ad was inspired by the Wonder Woman’s famed “truth lasso.” Brown also said the storm in the backdrop of the ad “represents the inevitable and supernatural power of justice.”

The billboard is one advertisement in a series from the company taking aim at Trump, including another that depicts a group of women taping the president’s mouth shut with duct tape. 

Brown told the Post that the company decided to put up the ad in Times Square to give “a voice to women.” The company is coming out against the Title X "gag rule,” specifically, according to the Post.

Brown told the newspaper that the company, which plans to donate some of its proceeds after the ad campaign to Planned Parenthood, has “never taken a political stand before but frankly, we were fed up.”

“This is just saying: Let’s put a gag order on him. Enough is enough. We support impeachment,” Brown said, adding: "Our intent is for our brand to stand for progressive change in the face of what we perceive to be steps backwards in the evolution of our country."

Melanie Newman, a Planned Parenthood senior vice president, said in a statement provided to The Hill that the organization "does not endorse, nor will we be accepting funds raised by" the Dhvani campaign.

"Our staff members have faced threats and acts of violence for doing their jobs, and many of our patients turn to us as their safe space for care after facing violence in their lives," Newman said. "We do not condone violence or violent imagery against anyone."

The 30-foot tall billboard was condemned by the president’s eldest son, Donald Trump Jr.Donald (Don) John TrumpTrump Jr. blasts Time for choosing 'marketing gimmick' Greta Thunberg as Person of the Year White House calls Democratic witness's mentioning of president's youngest son 'classless' Lawmakers to watch during Wednesday's impeachment hearing MORE, on Twitter last Friday. 

He appeared to be referencing a video that prompted outrage last week after The New York Times reported it was played at a conservative conference at the president’s Doral resort. The video reportedly depicted the president shooting media organizations and some of his critics.

—Updated at 3 p.m.