The Navy SEAL that President TrumpDonald John TrumpTrump suggests some states may 'pay nothing' as part of unemployment plan Trump denies White House asked about adding him to Mount Rushmore Trump, US face pivotal UN vote on Iran MORE granted clemency has launched a lifestyle clothing brand that includes T-shirts, drink gear and sweatshirts.

Edward Gallagher, 40, started Salty Frog Gear, which he describes as a “coastal lifestyle brand with an edge.” The brand, launched with Nine Line and Black Rifle Coffee Company, includes items with the print “stay salty” and sweatshirts with pockets that can hold a bottled beverage.

“Brotherhood isn’t just a statement, it’s a way of life,” Gallagher said in a statement, after saying the two companies that partnered for his brand “set the bar for brotherhood.”


Gallagher was acquitted by a military jury in July of murder charges but was demoted after being convicted of posing for a photo with an ISIS captive’s body. However, he was ultimately spared on that conviction after Trump granted clemency in November and restored Gallagher's rank.

According to a report in The New York Times, Gallagher has since become a conservative influencer while posting pictures featuring various brands including veteran-owned coffee beans and muscle-building supplements.

He has also visited the president at Mar-a-Lago, according to an Instagram post he and his wife published.

Nine Line told the Times that Gallagher was the target of "corrupt prosecution."

“As someone who served with Eddie and other members of SEAL team 7 downrange, I know the truth about the character of a man unjustly targeted by a broken investigation and corrupt prosecution,” the company’s founder, Tyler Merritt, said in a statement to the Times. “Nike has their First Amendment right to make individuals such as Colin Kaepernick their brand ambassadors. We have the right to make patriots like Chief Gallagher one of ours.”

Gallagher has also opened an online shop to make fun of the Navy and the SEALs who testified against him, calling them “mean girls,” according to the Times. The Times last week reviewed and reported on footage of those who turned in the platoon leader in which they call him “freaking evil,” “toxic” and a “psychopath."

Gallagher's attorney Timothy Parlatore told The Hill that Gallagher never wanted to become a public figure, but the trial caused him to gain a following.

"He was forced into this position because of the false charges against him," he said.

Parlatore also said that a New York Times report that he said Gallagher would write about his career in a book was not true.

Updated at 12:44 p.m.