Greta Thunberg’s organization unveils ‘Our House Is On Fire’ ad for Earth Day


The climate organization created by teen activist Greta Thunberg unveiled a new ad ahead of Earth Day warning of the long-term effects of climate change.

The one-minute clip released by Fridays For Future shows a family waking up in the morning and getting ready for school while flames spreading around them are completely unnoticed by the parents and children.

“Our house is on fire. React,” the clip states. 

The slogan is a nod to Thunberg’s viral speech at the 2019 World Economic Forum in Davos, Switzerland, where she called for a reduction in carbon emissions. 

Thunberg, 17, returned to the same international meeting of businesspeople, politicians and cultural leaders earlier this year and reiterated her message.

“Our house is still on fire,” she said. “Your inaction is fueling the flames by the hour. We are still telling you to panic, and to act as if you loved your children above all else.”

The Swedish teenager began her “FridaysForFuture” movement in 2018 when she began protesting in front of the Swedish Parliament on that day each week. Her actions later sparked similar youth-led climate demonstrations across the globe.

Twice nominated for the Nobel Peace Prize, Thunberg in March encouraged her followers to move their protests online during the ongoing coronavirus outbreak, and to use the hashtag “DigitalStrike.”  

Thunberg urged her followers to “do as the experts say” and “unite behind experts and science” by avoiding gathering in crowds in an effort to “#flattenthecurve” of coronavirus cases around the world. 

“We young people are the least affected by this virus but it’s essential that we act in solidarity with the most vulnerable and that we act in the best interest of our common society,” she said in a tweet.

Thunberg said it is “extremely” likely that she became infected with the virus during a recent trip to Central Europe, noting that she and her father suffered symptoms like shivers, sore throats and coughing.

Tags Climate change Davos Earth Day FridaysForFuture Greta Thunberg
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