Nike releases 'don't do it' ad to combat racism
© Nike

Nike released an ad via Twitter Friday in an effort to combat racism with the phrase "don't do it."

The one-minute advertisement features several shots of phrases telling viewers, "Don't pretend there's not a problem in America," and "Don't turn your back on racism," juxtaposing the company's typical slogan "Just Do It."


The ad comes as over 30 cities across the U.S. have reported protests and demonstrations targeted against police brutality, specifically aimed to address the killing of George Floyd, a 46-year-old unarmed black man who died while in the custody of the Minneapolis Police  earlier this week.

Bystander footage captured earlier this week showed Floyd pinned to the ground behind a police car by former officer Derek Chauvin whose knee was on Floyd's neck. In the video, Floyd can be heard pleading for air. However, Chauvin's knee remains on Floyd's neck until his body goes limp. 

Floyd was pronounced dead at a nearby hospital 90 minutes after his arrest. 

Nike has developed a reputation for delivering inclusive ads. Their 2018 ad entitled "Dream Crazy" featuring former NFL star and activist Colin Kaepernick won a Creative Arts Emmy Award last year.

Kaepernick famously took a knee during the national anthem at football games when he played for the San Fransisco 49ers to protest police brutality and civil rights in America.

The former NFL player launched a legal fund Friday to support and pay for top defense lawyers for protesters arrested while demonstrating the death of Floyd in Minnesota.

Updated 3:48 p.m.