The labor group American Rights at Work will launch a national ad campaign this weekend, using Monday's Labor Day holiday as a springboard to bolster "card check" legislation.

Claiming the ads mark a "resurgence" for the Employee Free Choice Act (EFCA), ads will begin airing on Labor Day before lawmakers return to Washington for work this fall.

The ads feature workers asking for EFCA legislation on camera, saying "we're not CEOs making millions," and noting that they don't have golden parachutes.

"We are redoubling our efforts to show how the Employee Free Choice Act will rebuild the economy and restore workers’ rights," said American Rights at Work Acting Executive Director Kimberly Freeman. "As lawmakers return from the August recess, they will be reminded that Americans see the Employee Free Choice Act as fundamental to meaningful labor law reform and creating an economy that works for everyone."

It's not clear how those redoubled efforts will fare this fall: Senate Minority Leader Mitch McConnell (R-Ky.) pledged no Republican support for the union organizing legislation, while labor officials themselves have acknowledged the law will have to take a backseat to healthcare reform.