President Obama will appoint a new "manufacturing czar" today, continuing the controversial policy of appointing high level advisers who don't need Senate confirmation.

Obama will tap Ron Bloom to be "senior counselor for manufacturing," tasked with helping revive the fledgling industry.

Bloom is currently a senior adviser to Treasury Secretary Tim Geithner and has headed the auto industry restructuring taskforce.

"Ron has the knowledge and experience necessary to lead the way in creating the good-paying manufacturing jobs of the future," Obama said.

The appointment of a new czar comes just a day after the resignation of Van Jones, Obama's "Green Jobs Czar." Jones came under fire for a string of controversial statements he made before his appointment. Republicans argued that had Jones would never have made it through Senate confirmaiton had his post required it.

By the latest count, Obama has appointed 18 high level "czars."