Recent high profile screw-ups are leading Fox News to go back to the production drawing board, FishbowlDC reports.
Fox apologized recently after critics caught the network using misleading footage. First, Sean Hannity aired a clip of the Sept. 12 tea party protest in Washington, but suggested the massive crowds on screen were instead part of the "House call" protest organized by House Republicans.
A week later, the network ran a piece on the crowds gathering at Sarah Palin's book party, using footage of Palin's campaign apperances.
FishBowl snags a memo in which Fox News management announces a shift to "zero base" production to avoid future mistakes:
"That means we will start by going to air with only the most essential, basic, and manageable elements. To share a key quote from today's meeting: "It is more important to get it right, than it is to get it on." We may then build up again slowly as deadlines and workloads allow so that we can be sure we can quality check everything before it makes air, and we never having to explain, retract, qualify or apologize again."
Read the rest of the memo here.