Barack ObamaBarack Hussein ObamaForget conventional wisdom — Bernie Sanders is electable 2020 Democrats fight to claim Obama's mantle on health care Obama shares summer reading list MORE and John McCainJohn Sidney McCainThe Hill's Morning Report — Recession fears climb and markets dive — now what? Trump makes rare trip to Clinton state, hoping to win back New Hampshire Graham promises ObamaCare repeal if Trump, Republicans win in 2020 MORE, despite being their hectic campaign schedules, are sharing news stories through their Google Reader RSS feeds.

Google today launched a new site dubbed Power Readers in Politics, and the McCain and Obama campaigns are using it to highlight news stories and blog posts, sharing content on behalf of their candidates.

The site is essentially a forum for the candidates as well as top journalists and bloggers--aka "power readers," the most influential consumers and producers of online news--to share articles and blog posts, making them viewable to ordinary readers who want to see what they're reading. The so-called power readers can comment on the RSS-fed content, and the site has the feel of a discussion board for the mega-brokers of political information.

The site's "power readers" include The Huffington Post's Arianna Huffington, TIME Editor-at-Large Mark Halperin, The Next Right's Patrick Ruffini, and others, in addition to the candidates themselves.

Google Reader, a popular RSS feeder that displays content from newspapers and blogs, allows users to share and comment on news stories and blog posts with friends added through the site. Power Readers takes the friending out of the equation, letting browsers see what the power readers have read and said without friending them through the traditional process.