Barack ObamaBarack Hussein ObamaOvernight Energy: Trump EPA finalizes rule to kill Obama climate plan | Trump officials delayed releasing docs on Yellowstone superintendent's firing | Democrats probe oil companies' role in fuel rule rollback Overnight Energy: Trump EPA finalizes rule to kill Obama climate plan | Trump officials delayed releasing docs on Yellowstone superintendent's firing | Democrats probe oil companies' role in fuel rule rollback House Democrats investigate oil companies' involvement in fuel standards rollback MORE and John McCainJohn Sidney McCainMeghan McCain clashes with Joy Behar as the 'sacrificial Republican' on 'The View' The DNC's climate problems run deep Trump's health care focus puts GOP on edge MORE, despite being their hectic campaign schedules, are sharing news stories through their Google Reader RSS feeds.

Google today launched a new site dubbed Power Readers in Politics, and the McCain and Obama campaigns are using it to highlight news stories and blog posts, sharing content on behalf of their candidates.

The site is essentially a forum for the candidates as well as top journalists and bloggers--aka "power readers," the most influential consumers and producers of online news--to share articles and blog posts, making them viewable to ordinary readers who want to see what they're reading. The so-called power readers can comment on the RSS-fed content, and the site has the feel of a discussion board for the mega-brokers of political information.

The site's "power readers" include The Huffington Post's Arianna Huffington, TIME Editor-at-Large Mark Halperin, The Next Right's Patrick Ruffini, and others, in addition to the candidates themselves.

Google Reader, a popular RSS feeder that displays content from newspapers and blogs, allows users to share and comment on news stories and blog posts with friends added through the site. Power Readers takes the friending out of the equation, letting browsers see what the power readers have read and said without friending them through the traditional process.