The concept behind COOL is a simple one. When American consumers go to the grocery store to buy a cut of meat, they should have the right to know whether it was produced here in America or in a country with fewer health and safety standards. But these rules allow processors to put a meaningless ‘multiple country’ label on virtually any cut of meat. Clearly, this was an effort to coddle the meatpacking industry and circumvent the intent of Congress. I hope the new Administration will do the right thing and implement a COOL program that will stand up for American consumers and ranchers.