President Obama appeared Saturday in a public service announcement with NBA MVP Steph Curry to highlight the importance of mentoring young children in their communities.

The PSA aired on "NBA Countdown" on ABC and is available on the White House’s homepage.


Curry’s Golden State Warriors celebrated a record-setting 73rd regular-season win this week and are the favorites to repeat as NBA champions.

In January, The National Mentoring Partnership launched the “In Real Life” campaign as a response to Obama’s “My Brother’s Keeper” initiative, a call to action to address opportunity gaps facing young boys and men of color, according to White House officials.

Obama’s “My Brother’s Keeper” initiative has brought in celebrities including Nicki Minaj, Busta Rhymes, Common and Janelle Monae to discuss criminal justice reform in the U.S.

Administration sources say Obama’s initiative coordinates investments between businesses, foundations and community groups to create support programs that keep young people out of the criminal justice system and improve access to higher education.

Obama launched the program in 2014.