Suicide rates significantly increased among individuals between the ages of 10 and 17 following the release of "13 Reasons Why," a Netflix series about teen suicide, according to a new study. 

NPR reported that the study, which was published by the Journal of Child and Adolescent Psychiatry on Monday, found that the rate of suicide among that age demographic increased by nearly 30 percent in the month after the show's premiere. 

"The results of this study should raise awareness that young people are particularly vulnerable to the media," study co-author Lisa Horowitz, a staff scientist at the National Institute of Mental Health, said in a statement to NPR. "All disciplines, including the media, need to take good care to be constructive and thoughtful about topics that intersect with public health crises."


"13 Reasons Why" became a much-talked-about series following its release March 2017. The National Association of School Psychologists at the time warned "vulnerable youth" against watching the show. 

The study found that there were more suicides in April 2017 than any single month over a five-year period, The New York Times noted. Based on historical trends, researchers concluded that there were also 195 more youth suicides than expected over the rest of the year. 

Researchers, however, told NPR that the study did not prove that the Netflix series caused the abrupt surge in youth suicides. They added that an unknown third factor may have been the cause. Researchers still cautioned against showing children and adolescents the series, citing the strong correlation.

Boys were more likely than girls to die by suicide after the show's release, the study found. The researchers found that suicide rates among girls and young women did not increase at a statistically significant level. 

“We’ve just seen the study and are looking into the research,” a Netflix spokesman told The Associated Press. “This is a critically important topic and we have worked hard to ensure that we handle this sensitive issue responsibly.”

The spokesman noted that this particular study conflicts with research published by the University of Pennsylvania earlier this month. That study found that adults between the age of 18 and 29 who watched the entire second season of the series had fewer suicidal thoughts "relative to those who did not watch the show at all." 

Netflix faced criticism for the show's graphic portrayal of the main character's suicide. Following the criticism, the streaming service added a "viewer warning card" before the first episode.

Netflix has also added language promoting the website, which offers resources for people with suicidal thoughts.