House Republican Conference Vice-Chairwoman Cathy McMorris Rodgers (R-Wash.) announced a winner on Thursday for the group's video challenge, which began in August.

The contest's objective, described in a press release, was for members to "build direct online audiences, and to engage constituents in an interactive conversation" using visual and social media. 

"Earlier this year, CitizenTube reported that Republicans hold 8 of the 10 most-viewed and most-subscribed channels in Congress," McMorris Rodgers said Wednesday. "Ultimately, our success is rooted in House Republicans’ understanding of the importance and value of regular, and substantive, online engagement.”

In this contest, the Republican Study Committee won overall with its video titled "Those Voices Don't Speak for the Rest of Us." It currently has 742,9000 hits on YouTube, and can be viewed here.

Among the GOP leadership, Whip Eric Cantor (Va.) won with his "A Look at the National Debt." It currently has 122,211 hits and can be viewed here.

Meanwhile Rep. Jeff Miller (R-Fla.) placed first in the "Member" category with "Working Hard for Northwest Florida." It has 115 hits and can be viewed here.

The House GOP conference has a history of using contests to encourage members to enhance their use of platforms like Twitter, Facebook and YouTube.

Its "New Media Challenge," a six-week contest modeled after the NCAA's March Madness basketball tournament, began in April and lasted for six weeks, and prompted House Dems to follow with their own contest.