Restaurant Associates didn’t return ITK’s request for comment about the move itself or any reasons behind it. Political pressure might have played a role in giving the campaign the chop.

A report in a cattle industry trade publication says livestock groups oppose the “Meatless” idea, arguing it’s “an acknowledged tool of animal rights and environmental organizations who seek to publicly denigrate U.S. livestock and poultry production.”

The CVSA is urging Restaurant Associates to reconsider the decision and have House cafeterias go “Meatless” on Mondays once again, writing, “Providing dietary choice is not a political issue and should not be controversial. House cafeterias offer plenty of meat-based options every day. Meatless Mondays provide a single counter of vegetarian options for one meal, one day a week.”