Dozens of models for Italian fashion brand Missoni walked the runway in the iconic pink knit hats worn as a protest symbol by women’s rights activists during the Women's March on Washington last month.

During the finale of her Milan Fashion Week show on Saturday, designer Angela Missoni had 40 models don the pink hand-knitted hats.

The two pointed cat ears on the hat give the beanies their “pussyhat” name, made famous during women’s marches around the country in January in reaction to President Trump's inauguration.


The name calls back to the 2005 “Access Hollywood” tape of Trump that was leaked during the election, in which he brags about groping women without their consent.

Everyone in the audience at the Fashion Week show received Missoni’s take on the hat, according to New York Magazine.

According to Vogue, Missoni named her collection “pink is the new black,” and some proceeds will be donated to the American Civil Liberties Union and United Nations Refugee Agency.

"I feel the need to recognize that in a time of uncertainty there is a bond between us that can keep us strong and safe — the bond that unites those that respect all human rights," Missoni said at the end of her show.  "Please join me and my family on this catwalk and let’s show the world that the fashion community is united and fearless."