Martin Luther King, Jr.'s daughter is mocking a widely panned Pepsi commercial that shows Kendall Jenner ending a protest by offering a can of soda to a police officer.

Bernice King, the late civil rights leader’s youngest child and CEO of The King Center, wrote on Twitter on Wednesday:


In the ad, which debuted Tuesday, Jenner is seen ditching a photo shoot to join a protest on a city street. The 21-year-old fashion model then approaches a police officer standing guard at the protest and hands him a Pepsi, to cheers from the crowd as he accepts the drink with a grin.

Many social media users pounced on the promotional spot titled “Jump In,” accusing Pepsi of trying to cash in on the Black Lives Matter movement.

The beverage giant told CNN that the commercial “reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”