Politics served a la mode as chain embraces Ice Cream for Breakfast Day
Forget the hot fudge — one ice cream chain is serving up its frozen goodies with a scoop of political action.
Jeni’s Splendid Ice Creams is partnering with advocacy group She Should Run for this year’s National Ice Cream for Breakfast Day (yes, there is such a thing) on Saturday.
From 9 a.m. until noon on Feb. 3, Jeni’s — which has stores across the country — will donate 50 percent of sales to the group, a nonpartisan organization that works to increase the number of women running for national office.
She Should Run holds a sweet spot in Jeni’s creator Jeni Britton Bauer’s heart — she’s a founding member of the Ohio-based group The Matriots, which has a similar mission in the Buckeye State.
“We’re supporting She Should Run this year because we believe the work they do is bigger than politics,” Bauer says. “As more women are elected into office, they become role models to young girls and women.”
Erin Loos Cutraro, founder and CEO of She Should Run, says the group’s excited to partner with the ice cream pros to get its message out: “Having Jeni’s support our cause helps raise awareness in nontraditional ways that will reach even more women and impart upon them that we believe in their potential.”
In addition to its 14th Street location in Washington, Jeni’s sells its sweet treats on its website, and will extend the She Should Run promotion to online shoppers who buy packs of its breakfast-themed pints.
“It’s more important than ever having women everywhere in places of leadership,” Bauer says. “Women bring a unique perspective to everything, and that means that as women our voices are heard and represented.”