Celebs including Alec Baldwin, Jimmy Kimmel launch anti-NRA campaign

A group of Hollywood stars — including Alec Baldwin, Julianne Moore, Debra Messing, Jimmy Kimmel, Michael Moore and Amy Schumer — is banding together to take on the National Rifle Association (NRA).

The performers and other public figures, including Parkland, Fla., shooting survivor David Hogg, released an open letter on Friday to announce the launch of the NoRA initiative, short for No Rifle Association. 

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In a blistering message to NRA President Wayne LaPierre, the group says, “You and the gun manufacturers that fund you value money over lives.”

“Your time signing checks in our blood is up,” the letter states. Time magazine was first to obtain the letter. 

The campaign, according to organizers, is a “non-partisan coalition of activists, artists, celebrities, writers, gun violence survivors, and policy experts.”

“We’re going to shine a bright light on what you and your organization do to America. We’re going to make sure the whole world sees your bloody hands,” the letter to LaPierre says.

“We’re coming for your money. We’re coming for your puppets,” it says. “And we’re going to win.” 

According to NoRA’s website, the group intends to head to the NRA’s annual meeting next month.

“We’re going to show up at the NRA convention in Dallas and make them wish they stayed home,” the website says. “We might just sue the pants off the NRA.”

Other well-known names adding their signature to the letter include: “West Wing” alum Bradley Whitford, actress and "Me Too" activist Alyssa Milano, Patton Oswalt, Chaz Bono and actress Minnie Driver. 

Milano helped form the campaign, according to Time. 

The former “Charmed” star told the mag that as the mother of two kids, “To see what’s going on in this country as far as gun violence, and the lack of real fortitude to do anything about it, is keeping me up at night.”

The group's mission, its website says, is to "hack the culture and shine a bright light on the bloody hands of the NRA and the politicians they purchase" as well as to "inform, register and mobilize voters to reject NRA-funded candidates for office" and "raise funds for partner organizations who share our vision for a changed narrative and freedom from fear of gun violence."