Virginia tourism paid 'The Bachelorette' $536K to film episode in Richmond
© Twitter @VisitVirginia

Virginia tourism officials paid ABC $536,000 to lure the network's popular reality show “The Bachelorette” to the state.

The Richmond Times-Dispatch reported the sum on Friday after learning of the Virginia Tourism Corporation's payment through a Freedom of Information Act request.

The show was required to mention the state’s “Virginia is for Lovers” tourism slogan and link to the state’s tourism website online, according to The Associated Press.


The slogan was also used regularly online, including the official Twitter account and on host Chris Harrison’s social media.

Virginia Gov. Ralph Northam (D) also made an appearance in the episode, which aired Monday.

Tourism officials told the Times-Dispatch that media-monitoring software indicated that the state garnered $47 million in publicity value from the show. "The Bachelorette" regularly draws around 6 million viewers, the paper reported.