Michelle Obama teams up with BET to urge women of color to vote
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Former first lady Michelle ObamaMichelle LeVaughn Robinson ObamaMichelle Obama on 'Becoming': 'Sasha still hasn't read it' Michelle Obama seeks volunteers for local campaigns: There are 'no "off" years' Obama condemns 'hatred in all its forms' after New Zealand shooting MORE has teamed up with Black Entertainment Television to film a PSA calling on women of color to vote.

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In the one-minute video, which the network shared Sunday night on Twitter, Obama speaks about “the power and importance of casting our votes and making our voices heard” while reminding voters of the “consequences” when they don't vote.

“We’ve all seen the difference we can make when we choose to cast our ballots and we’ve seen the consequences when we don’t bother to show up to the polls,” she says in the video.

Obama calls on viewers to encourage their sisters, children and members of their congregations to register to vote through the nonpartisan initiative When We All Vote, of which she is a co-chair.

“Women of color know how to get things done for our families, our communities, and our country,” Obama says in the video. “When we use our voices, people listen. When we lead, people follow.”

The video comes days after Obama’s husband, former President Obama, delivered a speech to rally Democratic voters ahead of the midterms. The speech included his most fiery criticisms of President TrumpDonald John TrumpTrump mocks wind power: 'When the wind doesn't blow, just turn off the television' Pentagon investigator probing whether acting chief boosted former employer Boeing Trump blasts McCain, bemoans not getting 'thank you' for funeral MORE to date and served to kick off a campaign tour by the former president ahead of the midterm elections.