LeBron celebrates Nike stock hitting all-time high after Kaepernick ad
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LeBron James on Friday touted reports of Nike’s share prices hitting an all-time high after its announcement last week that Colin Kaepernick would be the latest face of its "Just Do It" ad campaign.

“Well I mean I guess WE’RE on,” the Los Angeles Lakers star said on Twitter, referencing a post reporting that shares for the sportswear brand closed at $83.47 on Thursday.

Nike said last week that it would be launching a new ad campaign featuring Kaepernick, who was the first NFL player to protest racial inequality and police brutality by taking a knee during the national anthem before games.

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The endorsement deal with Kaepernick generated swift backlash from critics of the athlete’s kneeling protests. 

A Louisiana mayor banned his city's recreation department from purchasing any Nike products, and a pastor in Alabama cut up Nike products during his sermon to protest the move.

President Trump, a frequent critic of the anthem protests, also spoke out against the ad campaign.

"Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts," the president tweeted shortly after the announcement of the deal.

Earlier last month, Trump jabbed James and questioned his intelligence on Twitter, prompting immediate backlash and statements of support for James.

Following James's interview with CNN host Don Lemon about a new school he was opening, Trump said on Twitter: “Lebron James was just interviewed by the dumbest man on television, Don Lemon. He made Lebron look smart, which isn’t easy to do."