Political book sales are up 25 percent so far in 2018, according to a new report from market research company NPD Group.
"There's a lot going on in the cultural zeitgeist, and that’s translating into increased book sales," Kristen McLean, executive director of business development at NPD Group, told Variety on Thursday.
Books painting both a favorable picture of President TrumpDonald TrumpKinzinger says Trump 'winning' because so many Republicans 'have remained silent' Our remote warfare counterterrorism strategy is more risk than reward Far-right rally draws small crowd, large police presence at Capitol MORE and his administration, such as Jeanine Pirro's "Liars, Leakers, and Liberals," and books depicting unrest within the White House, such as Michael Wolff’s “Fire and Fury: Inside the Trump White House” and Omarosa Manigault NewmanOmarosa Manigault NewmanJudge denies Omarosa Manigault Newman request to depose Trump, John Kelly in lawsuit Tanden seeks to defuse GOP tensions over tweets Juan Williams: The GOP's problem with women of color MORE’s “Unhinged: An Insider's Account of the Trump White House,” have helped lift book sales, according to the report.
"People want to understand what’s going on right now," McLean told Variety.
Nonfiction sales jumped generally, lifted by the popularity of political and self-help books, NPD Group found. All print sales rose 2 percent year-over-year.
New York bookstore owner Lexi Beach told Variety that political books have risen in popularity since the 2016 elections.
"Particularly after Trump won, we had a lot more demand for books about activism and political engagement," she said.
Wolff’s “Fire and Fury” and former FBI Director James ComeyJames Brien ComeyGiuliani told investigators it was OK to 'throw a fake' during campaign DOJ watchdog unable to determine if FBI fed Giuliani information ahead of 2016 election Biden sister has book deal, set to publish in April MORE's memoir of his time in the Trump White House, "A Higher Loyalty: Truth, Lies, and Leadership," are among the top three best-selling books of the first half of 2018, according to NPD Group.