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Ben & Jerry’s releases new flavor Pecan Resist to combat Trump’s ‘regressive agenda’

Ben & Jerry's

Ben & Jerry’s unveiled a new limited edition ice cream flavor on Tuesday to celebrate the Women’s March and combat what the company called President Trump’s “regressive agenda.”

Pecan Resist is a new campaign “to lick injustice and champion those fighting to create a more just and equitable nation for us all,” the company said in a statement.

{mosads}“The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years,” Ben & Jerry’s said.

The Women’s March was organized following Trump’s election and held massive international protests in 2017 and 2018.

The leaders of the group also led efforts to combat the controversial confirmation of Supreme Court Justice Brett Kavanaugh following allegations of sexual misconduct. Dozens of protesters associated with the Women’s March were arrested during Kavanaugh’s confirmation process. Kavanaugh denied the allegations.

Ben & Jerry’s is donating $25,000 to the organization, as well as the social justice groups Color of Change, Honor the Earth and Neta.

“We couldn’t be prouder or more excited to support these four organizations that are doing incredible work every day,” Ben & Jerry’s new CEO Matthew McCarthy said in a statement. “Our goal is to use our company’s voice, our ice cream, and our activism to encourage all Americans to support and help build the movements spearheading the resistance to President Trump’s regressive agenda. We think it’s more important than ever that citizens and businesses alike stand up and be counted.”  

Pecan Resist is a chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds that will be available at select retailers.

This isn’t the first time Ben Cohen and Jerry Greenfield have used ice cream to dive into politics.

The Chubby Hubby flavor was rebranded as Hubby Hubby in 2009 to celebrate same-sex marriage being legalized in Vermont.

The EmpowerMint flavor was also launched in 2016 to promote voting rights, the company said in a statement.

In 2016, Cohen and Greenfield made an ice cream for Sen. Bernie Sanders (I-Vt.) called “Bernie’s Yearning.” The design of the ice cream was intended to represent “the huge majority of economic gains that have gone to the top 1 percent since the end of the recession.” 

The company co-founders, Cohen and Greenfield, also teamed up with liberal advocacy group, MoveOn.org, last month to raise awareness for progressive candidates running in this year’s midterm elections. 

— Updated 12:30 p.m.

Tags Ben & Jerry's Bernie Sanders Brett Kavanaugh Brett Kavanaugh Donald Trump Trump administration Women's March

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