Dior is under fire for featuring white actress Jennifer Lawrence in a new ad for a collection that celebrates the culture of female Mexican equestrians.

The French fashion house is being accused of cultural appropriation following the release of a new advertisement for Dior’s Cruise 2019 collection, CNN reported Tuesday.

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The collection celebrates the influence of escaramuzas, highly skilled Mexican horsewomen who perform in rodeo-style events called charreada.

“One of the main inspirations for this collection is the traditional women riders of Mexico, so I am really excited that this collection is looking at and celebrating these women's heritage through such a modern lens,” the 28-year-old actress said in an interview.

CNN noted that Lawrence has been the face of Dior since 2012 but critics said the company could have used a Mexican actress for this advertisement.

Some also called Dior out for holding the photo shoot in California instead of Mexico.

“I can’t think of a better landscape to highlight this collection,” Lawrence said in the video. 

Phoebe Robinson, comedian and co-host of the podcast and HBO show "2 Dope Queens," took to Instagram to slam the company for trying to celebrate traditional Mexican women riders “by having a rich white woman named Jennifer be the face of this campaign."

Robinson suggested that a Mexican actress like Salma Hayek, Karla Souza or Jessica Alba be the face for the campaign instead.

“The audacity to call this shit modern because it’s worn by a white woman is ignorant and gross, but unfortunately, not surprising,” she wrote.

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Lol. Wut?! Sooooooooo, #Dior & #JenniferLawrence wanna celebrate traditional Mexican women riders thru a “modern lens”...by having a rich white woman named Jennifer be the face of this campaign? And like they couldn’t think of a better landscape to shoot than in California?! Hmm, I dunno, maybe...like...shoot...in...Mexico...with...a...Mexican...actress like Salma Hayek, Karla Souza, Jessica Alba, Selena Gomez, Eva Longoria, or many others. But I guess they were all unavailable, so you had to go with Jennifer Lawrence. ‍♀️‍♀️‍♀️‍♀️‍♀️‍♀️‍♀️‍♀️‍♀️‍♀️‍♀️. The audacity to call this shit modern because it’s worn by a white woman is ignorant and gross, but unfortunately, not surprising. Please comment below with Mexican designers I should support and give my dolls to, heauxes, because this boo boo ass Ricky’s Halloween store Mexican cosplay is not the jam.

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Dior said it was "surprised" by the "unfounded critics" but declined to comment in a statement to The Hill. 

The company did point out that the latest issue of Dior Magazine features photographs shot entirely in Mexico by eight Mexican female photographers.

The Hill has reached out to Lawrence's representative for comment.

Mexican women modeled the collection when Dior’s creative director Maria Grazia Chiuri unveiled the collection in May, The Daily Mail reported

Former first lady Michelle ObamaMichelle LeVaughn Robinson ObamaMichelle Obama leads USA dodgeball against Corden's Team UK Michelle Obama to lead female celebrity dodgeball team in 'Late Late Show' face-off Obamas sign deal with Spotify to produce podcasts MORE and singer Solange Knowles, both African-American women, also modeled a corset from the collection in recent magazine cover shots.