The co-founders of the Dolce & Gabbana fashion house apologized on Friday after a series of their Chinese promotional ads was accused of racism.

Domenico Dolce and Steffano Gabbana posted a 1 1/2 minute-long video on Weibo, the Chinese version of Twitter, apologizing for the controversial ads, NBC News first reported.


"We have always been in love with China," said Dolce. "We love your culture and we certainly have much to learn. That is why we are sorry if we made mistakes in the way we expressed ourselves. "

"From the bottom of our hearts, we ask for forgiveness,” Gabbana added.

They concluded the video by saying “sorry” in Chinese.

The Italian fashion house was criticized for three now-deleted advertisements that showed a Chinese model struggling to eat Italian food like pizza and spaghetti with chopsticks.

Chinese social media users called out the brand for reinforcing outdated stereotypes and blasted the promos as “racist.”  Many also called for a boycott of Dolce & Gabbana. 

Shortly after the backlash made headlines, viral photos showed the Instagram accounts of the company and Gabbana making insulting remarks.

The executives blamed hackers for the subsequent comments.

The brand abruptly canceled their Shanghai fashion show, dubbed a “Tribute to China,” just hours before it was supposed to begin on Wednesday.

“It was not simply a fashion show, but something that was created especially with love and passion for China and all the people around the world who loves Dolce & Gabbana,” the company posted on Instagram. “What happened today was very unfortunate not only for us, but also for all the people who worked day and night to bring this event to life.”

Dolce and Gabbana is not the only high fashion brand criticized for cultural insensitivity this week.

French company Dior is under fire for featuring white actress Jennifer Lawrence in a new ad for a collection that celebrates the culture of female Mexican equestrians.