A GoFundMe campaign to send young girls to see Marvel Studios’ first female-led film has raised thousands of dollars in its first few hours.

“Captain Marvel” follows the story of a fighter pilot who becomes the Marvel universe’s most powerful superhero.

The fundraiser was launched after the film’s star, actress Brie Larson, tweeted that a “#CaptainMarvelChallenge is in order” in response to a teacher saying her female students wanted to take a field trip to see the movie. 

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“Everyone should have an opportunity to see women in roles they can aspire to one day be, roles that show women as strong, smart and bold,” the GoFundMe reads. “From a teacher to a fighter pilot—or a superhero.”

The fundraising effort was started by marketing professional Frederick Joseph in partnership with We Have Stories and Girls Inc. of Greater Los Angeles, according to FastCompany.

 

Last year, Joseph ran a #BlackPantherChallenge, which ultimately raised over $50,000 to send kids to see “Black Panther.”

The film opens on March 8, which is International Women’s Day. “Captain Marvel” is also co-directed and scored by women.