A GoFundMe campaign to send young girls to see Marvel Studios’ first female-led film has raised thousands of dollars in its first few hours.
“Captain Marvel” follows the story of a fighter pilot who becomes the Marvel universe’s most powerful superhero.
The fundraiser was launched after the film’s star, actress Brie Larson, tweeted that a “#CaptainMarvelChallenge is in order” in response to a teacher saying her female students wanted to take a field trip to see the movie.
“Everyone should have an opportunity to see women in roles they can aspire to one day be, roles that show women as strong, smart and bold,” the GoFundMe reads. “From a teacher to a fighter pilot—or a superhero.”
The fundraising effort was started by marketing professional Frederick Joseph in partnership with We Have Stories and Girls Inc. of Greater Los Angeles, according to FastCompany.
Last year, Joseph ran a #BlackPantherChallenge, which ultimately raised over $50,000 to send kids to see “Black Panther.”
The film opens on March 8, which is International Women’s Day. “Captain Marvel” is also co-directed and scored by women.