Barack and Michelle Obama announce new heads of their production company
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Former President Obama says the hires to lead his and Michelle ObamaMichelle LeVaughn Robinson ObamaThe Hill's 12:30 Report - Presented by Facebook - Don't expect a government check anytime soon Michelle Obama: 'We could've never gotten away with' what the Trump White House does Obama's first presidential memoir, 'A Promised Land,' set for November release MORE’s production company are committed to “finding new voices” to highlight in upcoming projects.

Priya Swaminathan and Tonia Davis will lead the Obamas’ Higher Ground Productions as co-heads, the company announced Tuesday.


“With Higher Ground Productions, we hope to bring people together around common values and uncommon stories,” former President Obama said in a statement. Obama said the duo, along with Qadriyyah “Q” Shamsid-Deen, who will serve as the company’s creative executive, will “bring that vision to life.”

“They’re masterful storytellers. They’re veterans in the industry. And they not only bring their unique perspectives and life experiences to every project, but they’re committed to finding new voices who have their own stories to tell,” the 44th president said.

“Our goal isn’t just to make people think — we want to make people feel and reach outside of their comfort zone,” Michelle Obama said in a statement touting the new execs.

The Obamas’ production company inked a multiyear deal with Netflix last year to produce shows and other original content for the media giant.

Swaminathan worked at Annapurna Pictures and produced documentaries for MTV and ESPN, along with Showtime’s 2007 human trafficking doc “Very Young Girls.”

Davis, formerly of Chermin Entertainment, executive produced 2017’s Hugh Jackman musical “The Greatest Showman” and the Amy Schumer comedy “Snatched.”

Shamsid-Deen was a program director for Ryan Murphy Television’s Half Initiative.

The team, Higher Ground said in a statement, “is already at work building the company’s slate of projects.”