Grammy Award-winning country music star Brad Paisley and his wife, actress Kimberly Williams-Paisley, broke ground Wednesday on their free grocery store to serve needy families in Nashville.

Construction on The Store, which is located on the campus of Belmont University, is expected to be completed by the end of the year, according to The Associated Press.

The free grocery store will be run by volunteers and students at Belmont, Paisley’s alma mater.

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Paisley said The Store was inspired by a similar model in California, where the family recently volunteered.

Paisley said at the ceremony that The Store "takes away the sting of embarrassment for a parent who maybe feels that way because they can't feed their kid,” according to the AP.

"The kids should not know what their parent is going through," he said. "That's not stress a child needs."

Williams-Paisley called hunger and food insecurity “a real issue in Nashville,” saying that 1 in 7 people and 1 in 5 children “don't know where their next meal is coming from.”

"We really want to get people before this is a major crisis," she said. "We want to help people in this gap where they are trying to get back on their feet."