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Minnie Mouse wears pants for first time ever to encourage girls to explore maritime careers
Disney debuted Captain Minnie Mouse wearing pants and a new set of nautical youth programs that are designed to encouraged girls to pursue careers in the cruise business, the company announced on Thursday.
"Disney characters delight and inspire children around the globe, and Disney Cruise Line is counting on the power of the mouse - Minnie Mouse - to spread the message of exploring new horizons, both by land and by sea," the statement said.
"Captain Minnie Mouse, in her crisp new uniform with smart white trousers or skirt and a bold red jacket emblazoned with captain's insignia, will make the rounds on all Disney ships starting in April."
Disney Cruise Line is sponsoring four scholarships at the LJM Maritime Academy in The Bahamas for female cadets, according to the statement.
The scholarship will include tuition for the three-year program, one of which is spent aboard a Disney ship.
"Our Disney characters have a unique ability to inspire and connect with children, and we know Captain Minnie will encourage young girls around the world to consider a career in the maritime industry," said Jeff Vahle, president of Disney Cruise Line. "We are excited to work with LJM Maritime Academy to offer scholarships for young women who are pursuing their passions and following their dreams in our industry."