Melania Trump expands mission of 'Be Best' on its one-year anniversary
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Melania TrumpMelania TrumpThe Hill's 12:30 Report — Presented by MAPRx — Trump calls off Iran strike at last minute The Hill's Morning Report — US strikes approved against Iran pulled back The Hill's Morning Report - Trump's reelection message: Promises kept MORE is celebrating a birthday — the one-year anniversary of "Be Best" — saying she's expanding the mission of her wide-ranging campaign.

"As I said at my campaign launch a year ago, I'm here with one goal: which is for children to reach their full potential so they can grow up happy, healthy and contribute positively to society and the world," Trump said in a Tuesday ceremony in the White House Rose Garden — the same place where she first kicked off the initiative last May.


"With that goal always in mind, we must continue our work to do what we can to affect positive change for our children," the first lady continued, as President TrumpDonald John TrumpNew EPA rule would expand Trump officials' powers to reject FOIA requests Democratic senator introduces bill to ban gun silencers Democrats: Ex-Commerce aide said Ross asked him to examine adding census citizenship question MORE looked on from the audience.

When first revealing Be Best, Melania Trump said it would feature a trio of hot-button issues involving children: social media use, well-being and opioid abuse. At the anniversary gathering, she announced that she was widening those three pillars.

"My office has spent the past year listening to and learning from children, parents, medical professionals, teachers, leaders in technology and social media," Trump, 49, said.

"In fact, this past year has shown me that children are vulnerable to more than just social media, and so I expanded one of my pillars to online safety." Trump also said the campaign would extend its work on opioid abuse to "include kids of all ages."

The former model also announced an appointment made earlier this year.

"For the first time in history, the United States Agency for International Development has appointed a Be Best ambassador," Trump told the crowd. Julie Cram was appointed in March, according to the first lady, as she pushed for other agencies to make similar moves.

"On this one-year anniversary of my initiative, I call on all of our partner agencies to appoint a Be Best ambassador to serve as a liaison between my office and their respective agency to better highlight and promote the programs and services offered to parents and children on behalf of the U.S. government."

Trump unveiled her long-awaited Be Best initiative last spring. But from the get-go, critics pounced on some elements of the campaign. Detractors mocked one of "Be Best's" areas of focus: social media and cyberbullying, pointing to the president's regular use of Twitter to launch verbal attacks on his political opponents.

After listing her travels and experiences over the last year with Be Best, including a solo trip last year to Africa, Trump revealed she planned to make another international visit later this year.

"We plan to travel this fall," Trump said, "and I'm very much looking forward to it."

Trump was joined by three speakers at Tuesday's ceremony, National Institutes of Health Director Dr. Francis Collins, Microsoft's Toni Townes-Whitley, and TV anchor and anti-opioid abuse advocate and former Fox News personality Eric Bolling. Bolling heaped praise on Trump, saying, "When the history books are written, there should be a special chapter reserved for our first lady."

Trump, Bolling said, is "the most important and accomplished first lady in American history. Full stop."

Also among those eyed at the event: Vice President Pence, Treasury Secretary Steven MnuchinSteven Terner MnuchinDemocratic lawmaker calls Trump a 'moron' for his handling of Iran Overnight Defense: Trump says he doesn't need Congress to approve Iran strikes in interview with The Hill | New sanctions hit Iran's supreme leader | Schumer seeks to delay defense bill amid Iran tensions | Esper's first day as acting Pentagon chief Treasury inspector general to probe delay of Harriet Tubman bills MORE, White House adviser Kellyanne ConwayKellyanne Elizabeth ConwayThe Hill's Morning Report - In exclusive interview, Trump talks Biden, Iran, SCOTUS and reparations EXCLUSIVE: Trump says it's not appropriate for Megan Rapinoe to protest during national anthem White House to block Conway from testifying over alleged Hatch Act violations MORE, Labor Secretary Alexander AcostaRene (Alex) Alexander AcostaTop aide to Labor secretary to leave amid friction with White House George Conway slams Trump for calling Biden 'creepy': You 'palled around with Jeffrey Epstein' Melania Trump expands mission of 'Be Best' on its one-year anniversary MORE, Transportation Secretary Elaine ChaoElaine Lan ChaoThe Hill's 12:30 Report: Trump targets Iran with new sanctions On The Money: Democrats move funding bills as budget caps deal remains elusive | Companies line up to weigh in on 0B China tariffs | Trudeau to talk trade with Pelosi, McConnell Progressive group requests Transportation Department look into Chao's potential conflicts of interest MORE and Health and Human Services Secretary Alex Azar.