Melania Trump expands mission of 'Be Best' on its one-year anniversary
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Melania TrumpMelania TrumpTrump arrives in Japan to kick off 4-day state visit Trump to meet with Prince Harry during UK visit The Hill's 12:30 Report: Trump orders more troops to Mideast amid Iran tensions MORE is celebrating a birthday — the one-year anniversary of "Be Best" — saying she's expanding the mission of her wide-ranging campaign.

"As I said at my campaign launch a year ago, I'm here with one goal: which is for children to reach their full potential so they can grow up happy, healthy and contribute positively to society and the world," Trump said in a Tuesday ceremony in the White House Rose Garden — the same place where she first kicked off the initiative last May.


"With that goal always in mind, we must continue our work to do what we can to affect positive change for our children," the first lady continued, as President TrumpDonald John TrumpA better VA, with mental health services, is essential for America's veterans Pelosi, Nadler tangle on impeachment, contempt vote Trump arrives in Japan to kick off 4-day state visit MORE looked on from the audience.

When first revealing Be Best, Melania Trump said it would feature a trio of hot-button issues involving children: social media use, well-being and opioid abuse. At the anniversary gathering, she announced that she was widening those three pillars.

"My office has spent the past year listening to and learning from children, parents, medical professionals, teachers, leaders in technology and social media," Trump, 49, said.

"In fact, this past year has shown me that children are vulnerable to more than just social media, and so I expanded one of my pillars to online safety." Trump also said the campaign would extend its work on opioid abuse to "include kids of all ages."

The former model also announced an appointment made earlier this year.

"For the first time in history, the United States Agency for International Development has appointed a Be Best ambassador," Trump told the crowd. Julie Cram was appointed in March, according to the first lady, as she pushed for other agencies to make similar moves.

"On this one-year anniversary of my initiative, I call on all of our partner agencies to appoint a Be Best ambassador to serve as a liaison between my office and their respective agency to better highlight and promote the programs and services offered to parents and children on behalf of the U.S. government."

Trump unveiled her long-awaited Be Best initiative last spring. But from the get-go, critics pounced on some elements of the campaign. Detractors mocked one of "Be Best's" areas of focus: social media and cyberbullying, pointing to the president's regular use of Twitter to launch verbal attacks on his political opponents.

After listing her travels and experiences over the last year with Be Best, including a solo trip last year to Africa, Trump revealed she planned to make another international visit later this year.

"We plan to travel this fall," Trump said, "and I'm very much looking forward to it."

Trump was joined by three speakers at Tuesday's ceremony, National Institutes of Health Director Dr. Francis Collins, Microsoft's Toni Townes-Whitley, and TV anchor and anti-opioid abuse advocate and former Fox News personality Eric Bolling. Bolling heaped praise on Trump, saying, "When the history books are written, there should be a special chapter reserved for our first lady."

Trump, Bolling said, is "the most important and accomplished first lady in American history. Full stop."

Also among those eyed at the event: Vice President Pence, Treasury Secretary Steven MnuchinSteven Terner MnuchinThe Hill's Morning Report — After contentious week, Trump heads for Japan Artist designs stamp to put Harriet Tubman's face over Jackson's on bills On The Money: Senate passes disaster aid bill after deal with Trump | Trump to offer B aid package for farmers | House votes to boost retirement savings | Study says new tariffs to double costs for consumers MORE, White House adviser Kellyanne ConwayKellyanne Elizabeth ConwayGeorge Conway: Pelosi is playing Trump 'like a drum' Schumer: Trump was 'agitated' during White House infrastructure meeting Trump, Pelosi exchange insults as feud intensifies MORE, Labor Secretary Alexander AcostaRene (Alex) Alexander AcostaTop aide to Labor secretary to leave amid friction with White House George Conway slams Trump for calling Biden 'creepy': You 'palled around with Jeffrey Epstein' Melania Trump expands mission of 'Be Best' on its one-year anniversary MORE, Transportation Secretary Elaine ChaoElaine Lan ChaoTrump administration cancels 9M for high-speed rail in California US halts flights to Venezuela Melania Trump expands mission of 'Be Best' on its one-year anniversary MORE and Health and Human Services Secretary Alex Azar.