Melania Trump expands mission of 'Be Best' on its one-year anniversary
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Melania TrumpMelania TrumpEx-Melania Trump adviser raised concerns of excessive inauguration spending weeks before events: CNN The Hill's Morning Report - Trump moves green cards, citizenship away from poor, low-skilled White House seeks volunteers, musicians for Christmas celebrations MORE is celebrating a birthday — the one-year anniversary of "Be Best" — saying she's expanding the mission of her wide-ranging campaign.

"As I said at my campaign launch a year ago, I'm here with one goal: which is for children to reach their full potential so they can grow up happy, healthy and contribute positively to society and the world," Trump said in a Tuesday ceremony in the White House Rose Garden — the same place where she first kicked off the initiative last May.


"With that goal always in mind, we must continue our work to do what we can to affect positive change for our children," the first lady continued, as President TrumpDonald John TrumpFacebook releases audit on conservative bias claims Harry Reid: 'Decriminalizing border crossings is not something that should be at the top of the list' Recessions happen when presidents overlook key problems MORE looked on from the audience.

When first revealing Be Best, Melania Trump said it would feature a trio of hot-button issues involving children: social media use, well-being and opioid abuse. At the anniversary gathering, she announced that she was widening those three pillars.

"My office has spent the past year listening to and learning from children, parents, medical professionals, teachers, leaders in technology and social media," Trump, 49, said.

"In fact, this past year has shown me that children are vulnerable to more than just social media, and so I expanded one of my pillars to online safety." Trump also said the campaign would extend its work on opioid abuse to "include kids of all ages."

The former model also announced an appointment made earlier this year.

"For the first time in history, the United States Agency for International Development has appointed a Be Best ambassador," Trump told the crowd. Julie Cram was appointed in March, according to the first lady, as she pushed for other agencies to make similar moves.

"On this one-year anniversary of my initiative, I call on all of our partner agencies to appoint a Be Best ambassador to serve as a liaison between my office and their respective agency to better highlight and promote the programs and services offered to parents and children on behalf of the U.S. government."

Trump unveiled her long-awaited Be Best initiative last spring. But from the get-go, critics pounced on some elements of the campaign. Detractors mocked one of "Be Best's" areas of focus: social media and cyberbullying, pointing to the president's regular use of Twitter to launch verbal attacks on his political opponents.

After listing her travels and experiences over the last year with Be Best, including a solo trip last year to Africa, Trump revealed she planned to make another international visit later this year.

"We plan to travel this fall," Trump said, "and I'm very much looking forward to it."

Trump was joined by three speakers at Tuesday's ceremony, National Institutes of Health Director Dr. Francis Collins, Microsoft's Toni Townes-Whitley, and TV anchor and anti-opioid abuse advocate and former Fox News personality Eric Bolling. Bolling heaped praise on Trump, saying, "When the history books are written, there should be a special chapter reserved for our first lady."

Trump, Bolling said, is "the most important and accomplished first lady in American history. Full stop."

Also among those eyed at the event: Vice President Pence, Treasury Secretary Steven MnuchinSteven Terner MnuchinFive key players in Trump's trade battles Pelosi warns Mnuchin to stop 'illegal' .3B cut to foreign aid Trump phoned bank CEOs as stock market plunged Wednesday: report MORE, White House adviser Kellyanne ConwayKellyanne Elizabeth ConwayThe Hill's Morning Report - Trump searches for backstops amid recession worries Florida first lady to miss Women for Trump event due to planned execution Trump adopts familiar mantra on possible recession: fake news MORE, Labor Secretary Alexander AcostaAlex Alexander AcostaThree more Epstein accusers sue estate Barr removes prisons chief after Epstein death Feds face mounting pressure over Epstein's death MORE, Transportation Secretary Elaine ChaoElaine Lan ChaoTrump administration takes step to relax truck driver time regulations New guidance on travel with service animals is a step forward, but more can be done The Hill's Morning Report — Mueller testimony gives Trump a boost as Dems ponder next steps MORE and Health and Human Services Secretary Alex Azar.