Kim Kardashian changes name of 'Kimono' shapewear brand after accusations of cultural appropriation
© Getty Images

Kim KardashianKimberly (Kim) Noel Kardashian WestPrison to proprietorship: The path to real second chances Kanye West performs for Texas inmates Texas court grants indefinite stay on Rodney Reed execution MORE says she's changing the name of her new "Kimono" shapewear line after critics accused the reality TV star of cultural appropriation.

The "Keeping up with the Kardashians" star and prison reform advocate wrote on Instagram on Monday that she would change the name of the brand to "Solutionwear."

Kardashian said she revealed the original name with the "best intentions in mind," but after "careful thought and consideration" would make the change.

ADVERTISEMENT
View this post on Instagram

Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

A post shared by Kim Kardashian West (@kimkardashian) on

The move came after critics jumped on Kardashian's "Kimono" announcement last week.

Kimono gowns are a critical part of Japanese culture. Opponents of Kardashian's brand name argued that the 38-year-old entrepreneur was swiping the name of the Japanese traditional dress.

Kardashian told The New York Times last week that while she has a "deep respect for the significance of the kimono in Japanese culture," she didn't plan on changing the name of her brand.