On this day five years ago, then-President Obama shocked the press and political pundits alike over a decision he made that is now jokingly referred to as one of his administration's “biggest scandals.”
Obama decided to wear a tan suit.
The controversy went viral on Thursday, Aug. 28, 2014. That day, Obama had prepared to hold a press conference to address the nation on ISIS and Russia’s intervention in Ukraine. However, it was his outfit that ended up sending commentators and social media users into a frenzy at the time.
The fashion choice from the president came with great surprise then given his, and other politicians', propensity toward darker suits.
"You'll see I wear only gray or blue suits," Obama said in 2012. "I'm trying to pare down decisions. I don't want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”
Analytics pulled at the time showed that there were more than 4,000 tweets posted during the 2014 press conference about Obama's suit. A number of popular viral puns also sprung from the moment, including “The Audacity of Taupe,” and a large number of memes.
However, amid some of the jokes that came from the rare fashion moment, there were a number of critics of the president who said the suit was inappropriate for the occasion.
Longtime Rep. Pete KingPeter (Pete) KingTop GOP lawmakers call for Swalwell to be removed from Intelligence Committee Republican Garbarino wins election to replace retiring Rep. Pete King Katko announces bid to serve as top Republican on Homeland Security panel MORE (R-N.Y.) said at the time that the suit showed a “lack of seriousness” taken by the president, saying: “There’s no way I don’t think any of us can excuse what the president did yesterday.”
"ISIS is watching,” he continued. “If you were the head of ISIS, if you were Baghdadi, if you were anyone in the ISIS, would you come away from yesterday afraid of the United States? Would you be afraid that the United States was going to use all its power to crush ISIS? Or would you think here’s a person who’s going to go out and do a few fundraisers over the Labor Day weekend?”
Other critics asked what message the president was trying to send with the suit.
Fox Business commentator Lou DobbsLouis (Lou) Carl DobbsBartiromo, Pirro, Dobbs file to dismiss Smartmatic lawsuits Jim Jordan: Rising power on the right? Fox Corp. signs Fox News Media CEO Suzanne Scott to new multiyear deal MORE said then that he thought the suit was “shocking to a lot of people” and asked on Twitter, “What message is the President trying to send?”
Now, five years later, droves of people are taking to social media to recognize what some have referred to as a “simpler time" when juxtaposed with some of the latest scandals of the current administration.
Remember when Obama's tan suit was considered a presidential scandal? They called it the audacity of taupe. Sigh. https://t.co/7nIVs9ykkt
— Barb McQuade (@BarbMcQuade) August 28, 2019
Five years ago today, Republicans lost their minds because @BarackObama wore a tan suit to a press conference.
— David Cicilline
Today, they’re silent as @realDonaldTrump separates families, makes health care less affordable, and stands up for Vladimir PutinVladimir Vladimirovich PutinHow to think about Russia Do Biden's 'tough new sanctions' give Putin Nord Stream 2? Russia vows retaliation for new US sanctions: 'We do not intend to put up with this' MORE. pic.twitter.com/lPrex8Rifm
David CicillineHouse passes sweeping protections for LGBTQ people The Hill's 12:30 Report - Presented by Facebook - J&J A-OK, Tanden in Trouble Six ways to visualize a divided America MORE (@davidcicilline) August 28, 2019
5 years ago today, America was scandalized, shocked, disturbed by... Obama wearing a *tan* suit. How times have changed. pic.twitter.com/Mp2a2dnZIz
— Jonathan Merritt (@JonathanMerritt) August 28, 2019
Others have pointed to the viral moment as an example of where the media fell short on its coverage of the former president's other not-so-lighthearted controversies.
the older i get, the angrier i get about the tan suit “controversy.” from treatment of whistleblowers, drone strikes and 3 million deportations - there was plenty to criticize obama on, liberals and republicans didn’t do a good job. this tan suit is a stark reminder of that. https://t.co/PUYPdKQWen
— hasanabi (@hasanthehun) August 28, 2019
The critics at the time were not limited to political opponents and pundits.
The president also took heat from fashion experts, including GQ’s Jake Woolf, who called the suit “sad” and “terrible” and provided “tweaks” to help Obama look more “presidential.”
Despite the whirlwind brought on by Obama’s suit choice, the White House released a statement the day after saying he “stands squarely behind the decision that he made yesterday to wear his summer suit at yesterday’s news conference."
“It’s the Thursday before Labor Day. He feels pretty good about it,” the office added.