Scrub a dub dub, there's a new way for progressive voters to put money in the tub of a soap-selling super PAC.

The aim behind the We Voted campaign, organizers say, is to sell "household products to make money to defeat right-wing politicians."

The group offers a $25 monthly subscription service that includes hand and dish soap, laundry detergent pods and kitchen garbage bags. The move is to counter sales from household product companies that the organization says donate heavily toward Republican candidates and causes.


“We were horrified to learn that just by buying a bottle of hand soap from Mrs. Meyers or practically any other brand, our money was flowing to terrible people like [Sen.] Mitch McConnellAddison (Mitch) Mitchell McConnellThese Senate seats are up for election in 2022 WATCH: The Hill recaps the top stories of the week Effort to overhaul archaic election law wins new momentum MORE [R-Ky.] and [President] Donald TrumpDonald TrumpJudge rules Alaska governor unlawfully fired lawyer who criticized Trump Giuliani led fake electors plot: CNN Giuliani associate sentenced to a year in prison in campaign finance case MORE and terrible groups like the NRA,” We Voted co-founder Eli Kagan said in a statement. The goal, Kagan says, "is to let progressive Americans vote with their wallets and throw the bastards out while also getting some great home products.”

"We make the exact same household products you're already buying with one key difference: We use our profits to fund your kind of revolution," an ad for We Voted's campaign, released Thursday and obtained exclusively by ITK, says. The group says half of the profits from sales go toward funding "direct political action against these corrupt right-wing assholes."

We Voted, which is beginning a soft launch on Indiegogo Thursday, says it plans to offer a full line of household products later this year. The company says it hopes to clean up more than just the detergent aisle, and eventually inspire "copycat brands in every product category."

The group says its activities "shouldn't be legal," but "totally" are.

"We are a for-profit California C Corporation. Totally legal. As a company we are committed to pouring half of our profits into our super PAC. Totally legal. And that super PAC runs targeted political ads aimed at throwing corrupt right-wing monsters out of office," We Voted says on its website. 

"The funny part is that we're doing exactly what pretty much every other corporation in America is doing ... We're just being transparent about it."

A promotional page for the products says, "It's like Newman's Own but for pissed off progressives."