Colin Kaepernick's Nike ad wins Emmy for outstanding commercial
© Screenshot/Twitter

Nike's commercial featuring former San Francisco 49ers quarterback Colin Kaepernick, which prompted outrage from conservatives last year, won a 2019 Creative Arts Emmy Award on Saturday for outstanding commercial. 

The ad, entitled “Dream Crazy,” was released last September for the 30th anniversary of Nike’s “Just Do It” campaign and featured Kaepernick as well as other prominent athletes, including Serena Williams and LeBron James, who advocate for social justice causes.

“Believe in something, even if it means sacrificing everything,” Kaepernick said in the commercial.

Kaepernick was the first NFL player to protest racial inequality and police brutality by kneeling during the national anthem at NFL games in 2016.

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He has not been signed with an NFL franchise since, but reached a settlement with the NFL earlier this year after filing a grievance against league owners and claiming they colluded to keep him from being signed.

Nike’s decision to feature Kaepernick as the face of the ad campaign triggered massive outrage from conservatives who frequently criticized the player’s decision to protest during the national anthem.

Some angry customers even burned their Nike products in response to the ad.  

President TrumpDonald John TrumpThe Hill's Morning Report - Sponsored by AdvaMed - House panel expected to approve impeachment articles Thursday Democrats worried by Jeremy Corbyn's UK rise amid anti-Semitism Warren, Buttigieg duke it out in sprint to 2020 MORE lashed out at the NFL and the sportswear brand. 

"Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts," Trump tweeted at the time.

"I wonder if they had any idea that it would be this way?" Trump added. "As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!"