Pro-Trump website edited British reality star's picture to show him wearing Trump hat
© Twitter @@ItsRykard

A British reality star called out a pro-Trump conservative website for editing his Instagram photo to make it appear like he was wearing one of the president’s campaign hats.

Rykard Jenkins, a former “Love Island” contestant, shared the side-by-side comparison on his Twitter Friday.

“Woke up this morning to know I’m the new face for the 2020 @realDonaldTrump campaign ?” Jenkins wrote.

The screenshot shows an image displayed on Conservative News Daily, still visible online as of Monday afternoon, in an advertisement for a free embroidered unofficial Trump 2020 hat.

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It describes Jenkins as one of "our happy customers."

The website does not appear to be affiliated with the president’s official reelection bid.

Jenkins’s original photo from last September featured a red hat with the letters FXB for a London brand called Fox Berry Boys.

The conservative website also cropped out the London Eye ferris wheel visible in the background of Jenkins’s photo.

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"We don't follow politics much. But we know enough that @realdonaldtrump caps are not in our league," Fox Berry Boys wrote on Instagram on Sunday. 

Jenkins told Business Insider that he was “really surprised” when a fan notified him about the false photo.

It quickly went viral after he posted about it on social media, garnering more than 18,000 retweets and 65,000 likes on Twitter as of Monday.

"Then it caused that massive controversy for someone like me who's not at all involved in politics, let alone American politics," Jenkins said. "I made a joke and I got a good 5,000 Americans saying 'how can you say that?' and I was like, oh my god, I didn't think it would go anywhere and now it's this massive political conspiracy."

Jenkins told the outlet that he is concerned with his photo being used without his consent to push political candidates.

"The only thing I could complain about, it's about altering the pictures and making them look like they have a political agenda," Jenkins said. "For example, if that picture had been edited to have Gucci on it, it wouldn't matter would it?"

A Trump campaign official said the campaign had nothing to do with the site and was preparing to take legal action.

Jenkins seized on the social media sensation to include a link to a PETA petition to stop the slaughter of whales on the Faroe Islands.