New Jersey state Twitter account goes viral, gains more than 20K followers in a week
© Screenshot/New Jersey Twitter

New Jersey's official state Twitter account is going viral, gaining tens of thousands of followers in a week as it adopts a sharp, often comedic voice in tweets offering information on the Garden State.

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At the time of a profile by NorthJersey.com earlier this week, the account had earned 17,000 followers. By Friday evening, the account had more than 41,000 followers, with the number climbing by the minute.

Some viral tweets include "your mom" and "haters mad" in response to users asking why the state of New Jersey was able to have a Twitter account.

The rapid success of the account is attributed to two women, New Jersey’s digital director Pearl Gabel and Megan Coyne, a 22-year-old who reportedly helps keep staff up-to-date on internet culture. They say they want the account to have a voice that reflects New Jersey's attitude.

“We really wanted to be more engaging, more human,” Gabel told NorthJersey.com. “I don’t want to be like another state. I really wanted to find the essence of Jersey.”

Gabel and her team also oversee all other official state social media accounts as well as the state's website.