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Ralph Lauren pledges $10M to global coronavirus efforts, will produce gowns and masks

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The Ralph Lauren Corporate Foundation announced on Thursday that it will be putting $10 million toward global response efforts to the COVID-19 pandemic and begin the production of masks and isolation gowns amid increased demand for the resources. 

“At the heart of our Company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered,” Ralph Lauren, who serves as the executive chairman and chief creative officer for his namesake clothing company, said in a statement.

“We believe that no matter who you are or where you are from, we are all connected,” he continued. “That is why we are taking significant action to help our teams and communities through this crisis.” 

The foundation said part of the $10 million will go toward providing “financial grants through the Emergency Assistance Foundation for Ralph Lauren colleagues facing special circumstances like medical, eldercare or childcare needs.” 

The money will also be used for contributions to the World Health Organization COVID-19 Solidarity Response Fund, the foundation said, in addition to helping the organization build upon its “20-year commitment to cancer care through our Pink Pony Fund by supporting our long-standing network of international cancer institutions that are caring for people with cancer who are especially vulnerable at this time.”

The foundation pledged to put some of the remaining funds toward committing “an inaugural gift to the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund for COVID-19 relief to support the American fashion community impacted by the pandemic.”

The foundation also said the Ralph Lauren Corporation will begin “the production of 250,000 masks and 25,000 isolation gowns” with its manufacturing partners in the U.S. as healthcare providers have been reporting shortages amid the ongoing outbreak. 

Patrice Louvet, the president and chief executive officer of the corporation, said the company recognizes “that this is an unprecedented, multifaceted crisis which demands different responses for different needs in different places.” 

“That is why we are funding multiple activities to support our teams, our partners and our communities around the world,” she added in a statement. “As we move through this challenging time, we are focused on continuing to be the beacon of optimism and unity that Ralph Lauren and our brands have always been.” 

So far, the latest John Hopkins University data shows over 521,000 confirmed cases of COVID-19 have been reported worldwide. The U.S. accounts for over 79,000 of those cases. Overall, the data shows that over 23,000 deaths from the virus have been recorded, as well as over 122,000 recoveries.


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