Sony Corp. said Thursday that it has established a $100 million coronavirus relief fund to support health care workers, children and educators working remotely, as well as artists and creators who have lost work.
“Our Corporate Social Responsibility team is working closely with Sony Corp to determine the best path forward for distributing funds in the entertainment space,” Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra wrote in a note to employees, according to Deadline.
“As you have all seen, the need for support during this crisis is unprecedented, and we are exploring several options, looking for ideas — with existing relief organizations, SPE partners, and our own executives internally — to determine what will have the most meaningful impact,” Vinciquerra added. “We will update everyone as soon as possible on our distribution plans and how employees can participate in the matching gift program.”
Sony is the latest media company to pledge financial support amid the ongoing pandemic, following Netflix, which pledged $100 million to workers in the television and film industry affected by the outbreak, and WarnerMedia, which pledged a similar amount for crew members of shuttered productions, and Facebook, which committed $100 million to small businesses.
The company’s commitment has included $10 million earmarked for the World Health Organization’s COVID-19 Solidarity Response Fund, along with UNICEF, Médecins Sans Frontières and the United Nations High Commissioner for Refugees, according to Deadline.
The conglomerate will similarly seek ways its technologies can be used for educational purposes with numerous schools closed for the remainder of the year due to the pandemic.
"In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community,” President and CEO Kenichiro Yoshida said, according to the publication.