Disney unveils new cloth face masks, to donate up to $1 million in profits to MedShare
© Disney

Disney has unveiled a new line of reusable, cloth face masks featuring some of its most iconic characters like Mickey Mouse, Winnie The Pooh and those from Pixar, Marvel and Star Wars, with the company saying it planned to donate a portion of profits to help combat the coronavirus.

The company said in a statement announcing the mask line Thursday that it decided to introduce the new items following guidelines issued by the Centers for Disease Control and Prevention and other health experts urging the public to wear face coverings to limit the spread of COVID-19.

In its announcement, the company said it plans to donate 1 million cloth masks, which cost $19.99 per four-pack, to “children and families in underserved and vulnerable communities across the U.S.,” including to communities in California and Florida, which is where Disneyland and Disney World operate, respectively.

ADVERTISEMENT

The corporation said the masks will be distributed by MedShare, a humanitarian aid organization that sources and delivers medical supplies to communities in need globally. The company said it also plans to donate up to $1 million in profits earned from mask sales in the U.S. to MedShare. 

Charles Redding, CEO and president of MedShare, said in a statement that the donations will “make a tremendous impact in the communities we serve.”

“Their contribution of one million Disney cloth face masks will be provided to families in underserved communities and organizations working to limit the spread of COVID-19, while their monetary donation will be used to support the medical community’s ongoing efforts to provide lifesaving care to those who need it most,” Redding continued.

“We realize this is a challenging time for families and wearing any type of mask can be daunting,” Edward Park, senior vice president, Disney store and shopDisney, also said in a statement.

“Our hope is that Disney’s cloth face masks featuring some of our most beloved characters will provide comfort to the families, fans and communities that are so important to us,” he added.

Since Disney announced it would be closing its theme parks last month in the midst of the coronavirus outbreak, the corporation has made a number of strides to support hospitals, medical professionals and others in need.

ADVERTISEMENT

Earlier this month, the corporation was met with praise after announcing it would be donating thousands of ponchos and N95 respirators to support health care workers fighting on the front lines during the pandemic. Last month, Disneyland and Disney World also announced both parks had donated surplus foods to food banks to nearby communities.

However, the corporation has not gone without losses amid the pandemic, drawing headlines earlier this month after it announced it would be furloughing some workers as a chunk of its businesses remain closed temporarily.

According to NBC News, Disney recently furloughed 100,000 workers spread across its parks and hotels due to the pandemic.