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Beats by Dre announces deal with Bubba Wallace, defends him after Trump remarks

Beats by Dre announced on Monday that it signed a deal with NASCAR driver Bubba Wallace.

The company said it intended to announce the deal later this week but decided to share the news on Monday after President Trump attacked the driver on Twitter hours before. 

“We weren’t going to announce this until later this week, but hate cannot win the day. No one should ever be asked to apologize for standing up for what’s right — we are proud to welcome @bubbawallace to the Beats by Dr. Dre family,” the company tweeted on Monday afternoon.


Earlier on Monday, Trump went after Wallace, NASCAR’s only African American driver, on Twitter, saying an incident in which a noose was found in a garage Wallace was assigned at the Talladega Superspeedway last month was a “hoax.”

The FBI said in late June that it found the noose had been in the garage since October 2019 and concluded that Wallace was not the target of a hate crime. 

However, NASCAR leadership has made clear since then that the noose was in fact “real” and released a photo of it.

In his tweet attacking Wallace on Monday, Trump wrote, “Has @BubbaWallace apologized to all of those great NASCAR drivers & officials who came to his aid, stood by his side, & were willing to sacrifice everything for him, only to find out that the whole thing was just another HOAX?”

He also took aim at NASCAR for banning the display of the Confederate flag at its events and properties last month — a move that came shortly after Wallace urged the league to ban the flags from its racetracks.

“That & Flag decision has caused lowest ratings EVER!” Trump said in his tweet on Monday.

Wallace responded to Trump in a statement he posted to Twitter later on Monday in which he urged his followers to “always deal with the hate being thrown at you with love.”

“Love over hate every day. Love should come naturally as people are taught to hate. Even when it’s hate from the POTUS.. Love wins,” he added.

Tags Beats By Dre Bubba Wallace Donald Trump NASCAR
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