LeBron James launches multimillion-dollar campaign to recruit poll workers
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NBA star LeBron James’s voting rights organization is launching a multimillion-dollar campaign to recruit young poll workers in Black communities for the November election.

More Than A Vote, which consists of athletes, state election officials and the NAACP Legal Defense Fund, will work to draft activists to work the polls in southern and battleground states including Georgia, Michigan, Wisconsin, Florida, Ohio, North Carolina, Pennsylvania, Louisiana, Mississippi, Alabama and South Carolina, ABC News reported

"There are a lot of people who grew up in the inner city who are afraid to vote," James told reporters from the NBA bubble in Orlando, Fla. "We're giving everyone the tools, outlets."


Corporations will also partner in the effort, which will schedule paid advertising on digital, radio and TV outlets.

The New York Times first reported More Than A Vote’s new campaign on Monday.  

It comes as several states have struggled to run primary elections during the coronavirus pandemic as older poll volunteers have opted out of working due to the risk to their health. Fewer primary poll workers have resulted in limited voting locations and hours-long lines.

More Than A Vote was formed in June after demonstrations over the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and several other Black people during encounters with police. 

The group has also worked to allow sporting arenas to be used as polling locations and has communicated with teams in Atlanta; Cleveland; Charlotte, N.C.; Detroit; Los Angeles and Sacramento, Calif., according to ABC News. In July, the organization said it would work to pay fees for former felons in Florida to allow them to vote.

"We know how important November is, but more importantly even past November because it doesn't stop," James said last week, according to ABC News. "We don't want it to stop. We want to continue to put our foot on the gas and continue to learn and continue to educate ourselves.”