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Burger King removes all artificial preservatives, ingredients from Whopper

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Burger King announced Thursday that it would remove all artificial preservatives from its signature Whopper burgers.

According to a press release obtained by NBC’s “Today,” 85 percent of Burger King’s U.S. food products are now free of additive colors, flavors and artificial preservatives, and the company aims to make it 100 percent by the end of 2021.

Further emphasizing its strides towards healthier products, Burger King will begin wrapping Whoppers in parchment that lists the ingredients therein: 100 percent flame-grilled beef, tomatoes, lettuce, mayo, ketchup, pickles, onions and a sesame seed bun.

“We put a lot of effort into the Whopper to make it taste great and the real Whopper free of colors, flavors and preservatives from artificial sources has the same iconic flame-grilled flavor that guests know and love,” Chris Finazzo, president of Americas at Burger King, said in a statement. “This announcement further highlights our commitment to serve delicious, affordable meals our guests can feel good about.”

Burger King’s move towards providing healthier options comes as the Centers for Disease Control and Prevention published a report last month saying children and teens are consuming record quantities of fast food.

The company’s health-conscious shift is part of a larger trend quick-service food businesses have been part of for several years, as Taco Bell and Pizza Hut announced in 2015 they would ditch artificial colors and flavors in their food products, NBC reported.

Tags Burger King burger king advertising Fast food hamburgers Whopper

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